![]() Through the power of bold technology, we are providing customers with the option to get the same unparalleled Samsung service in whichever environment they are comfortable with. Moreover, based on positive early data from in-store solutions, Samsung mobile is designing a scalable web-based ‘retail mode’ platform to power online product exploration experiences. For instance, through a hand gesture to activate a demonstration of a soundbar or a quick QR scan that triggers a ‘retail mode’ on the consumer’s mobile device, we are creating new experiences that speak to modern-day shoppers - individuals who are cautious of heightened global health concerns, but also eager to shop with confidence in a safe in-store environment.Ĭurrently, these touchless solutions are integrated into mobile displays across approximately 10,000 carrier and retail partner locations and in TV and audio displays in more than 150 retailers as part of a pilot program with the expectation of rolling out more broadly in 2021. The results are gesture-based and QR code-driven controls that allow for Samsung product exploration and discovery without the need to physically touch the products themselves. With the goal of maintaining the health and safety of retail associates and customers – which is priority number one, Samsung compressed the development cycle of an in-market solution to less than five months. ![]() Various Samsung business units – from home entertainment and home appliance to mobile and business-to-business, formed a cross-functional task force to conceive new ways in which touchless retail solutions could be incorporated into the in-store experience. In March, when many of Samsung’s retail partners temporarily closed their doors to adhere to government-mandated pandemic measures, we began to think about the road to reopening with an emphasis on in-store safety. Safety Drives Touchless Mobile, TV & Audio Display InnovationsĬonsumers are now ever more cautious about what they touch in public due to the pandemic. Stay tuned for other Live Virtual Assistant features, including live virtual workshops and livestream shopping. Furthermore, Live Virtual Assistant is bringing the best of Samsung’s Experience Stores, which include brick-and-mortar destinations in New York, Palo Alto, Los Angeles, and Houston, to consumers nationwide via a new DTC virtual shopping experience that’s open during East Coast and West Coast store hours.
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